Privacy Policy
Last Updated: 15 October 2025
1. Introduction
RB Collection Ltd (trading as IceHotels.co.uk, Sports Events Travel, and Jordan Holidays) is committed to protecting your privacy and personal data. This privacy policy explains how we collect, use, store, and protect your personal information in accordance with UK data protection law.
2. Who We Are
Data Controller: RB Collection Ltd
Address: 2 Boley Park Centre, Lichfield, Staffs WS14 9XU
Email: data@rbcollection.com
Phone: 01543 258631
We are registered with the Information Commissioner’s Office (ICO), the UK’s data protection authority.
3. What Information We Collect
We may collect and process the following personal data about you:
Information You Provide to Us:
- Contact details: name, address, email address, telephone number
- Booking information: passport details, date of birth, nationality, travel preferences, special requirements (dietary, accessibility, medical information relevant to travel)
- Payment information: payment card details, billing address
- Account information: username, password, booking history
- Communications: records of correspondence, feedback, survey responses, competition entries
Information We Collect Automatically:
- Website usage data: IP address, browser type, operating system, pages visited, time spent on pages, referring website
- Cookies and similar technologies: see Section 11 below
4. How We Use Your Information
We process your personal data for the following purposes and on the following legal bases:
Performance of Contract
To fulfil our contractual obligations to you, including:
- Processing and managing your travel bookings
- Arranging your travel services (flights, accommodation, transfers, tours)
- Communicating with you about your booking
- Handling payments and refunds
- Providing customer service and support
Legitimate Interests
Where we have a legitimate business interest, including:
- Improving our products, services, and website
- Analysing website usage and customer preferences
- Fraud prevention and security
- Business administration and record-keeping
- Defending legal claims
Legal Obligation
Where we are required by law to process your data, including:
- Compliance with accounting and tax regulations
- Providing information to border control, customs, immigration, and other government authorities
- Prevention of money laundering and fraud
Consent
Where you have given us specific consent, including:
- Sending you marketing communications (you may withdraw consent at any time)
- Using non-essential cookies on our website
5. Who We Share Your Information With
To provide your travel services, we need to share your personal data with:
Travel Service Providers:
- Airlines, ferry operators, and other transport companies
- Hotels, resorts, and accommodation providers
- Tour operators and local service providers
- Transfer companies and vehicle hire firms
- Travel insurance providers
- Visa processing agencies
Third-Party Service Providers:
- Payment processors and financial institutions
- Credit reference and fraud prevention agencies
- IT service providers (hosting, email, customer relationship management)
- Marketing and analytics providers (where you have consented)
Government Authorities:
- Immigration, customs, and border control agencies
- Law enforcement and regulatory bodies (where legally required)
Other Parties:
- Professional advisers (lawyers, accountants, auditors)
- In the event of a business sale or restructuring
We require all third parties to respect the security of your data and treat it in accordance with the law. We only permit them to process your data for specified purposes and in accordance with our instructions.
6. International Transfers
Your personal data may be transferred to and stored in countries outside the United Kingdom, including destinations to which you are travelling.
When we transfer data internationally, we ensure appropriate safeguards are in place:
- The country has been deemed to provide adequate protection by the UK government
- We use Standard Contractual Clauses approved for UK data transfers
- The transfer is necessary for the performance of your travel contract
- You have explicitly consented to the transfer
Some countries may not have data protection laws as comprehensive as those in the UK. However, we take steps to ensure your data receives adequate protection wherever it is processed.
7. Marketing Communications
With your consent, we may send you marketing communications about:
- Special offers and promotions
- New travel destinations and products
- Travel tips and inspiration
- Customer surveys and feedback requests
Your Rights:
- You can opt out of marketing at any time by:
- Clicking the “unsubscribe” link in any marketing email
- Emailing data@rbcollection.com
- Writing to us at the address in Section 2
- Updating your preferences in your online account
We will not share your personal data with other companies for their own marketing purposes.
8. How Long We Keep Your Information
We retain your personal data only for as long as necessary for the purposes set out in this policy and to comply with our legal obligations.
Typical retention periods:
- Booking and payment records: 7 years (for accounting and tax purposes)
- Marketing consent records: Until you withdraw consent, plus up to 3 years
- Website analytics: Up to 26 months
- CCTV footage (if applicable): Up to 30 days
We will securely delete or anonymise your data when it is no longer needed.
9. Your Data Protection Rights
Under UK data protection law, you have the following rights:
- Right of access: Request a copy of your personal data
- Right to rectification: Correct inaccurate or incomplete data
- Right to erasure: Request deletion of your data in certain circumstances
- Right to restrict processing: Limit how we use your data in certain circumstances
- Right to data portability: Receive your data in a portable format
- Right to object: Object to processing based on legitimate interests or for direct marketing
- Right to withdraw consent: Where processing is based on consent
- Right not to be subject to automated decision-making: Including profiling (where applicable)
To exercise any of these rights, please contact us using the details in Section 2.
Please note: Some rights only apply in certain circumstances, and we may need to verify your identity before processing your request.
10. Complaints
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
ICO Contact Details:
Website: www.ico.org.uk
Telephone: 0303 123 1113
Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
11. Cookies and Similar Technologies
Our websites use cookies and similar technologies to enhance your browsing experience and analyse website usage.
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and track how you use the site.
Types of Cookies We Use:
Strictly Necessary Cookies (Always Active) These cookies are essential for the website to function and cannot be disabled. They include cookies that enable you to log in, make bookings, and use secure areas.
Performance/Analytics Cookies (Require Consent) These cookies collect information about how visitors use our website, helping us improve functionality and user experience. We use Google Analytics and similar services.
Functional Cookies (Require Consent) These cookies enable enhanced functionality and personalisation, such as remembering your preferences and settings.
Marketing/Targeting Cookies (Require Consent) These cookies track your browsing activity to deliver relevant advertisements and measure campaign effectiveness.
Managing Cookies
You can control and manage cookies through:
- Our cookie consent tool when you first visit our website
- Your browser settings (most browsers allow you to refuse or delete cookies)
- Visiting www.aboutcookies.org or www.allaboutcookies.org for detailed guidance
Please note: Disabling certain cookies may affect website functionality and prevent you from using some features.
Third-Party Cookies
Some cookies are placed by third-party services on our behalf. We do not control these cookies and recommend reviewing the privacy policies of these third parties.
12. Security
We implement appropriate technical and organisational measures to protect your personal data against:
- Unauthorised or unlawful processing
- Accidental loss, destruction, or damage
These measures include:
- Secure Socket Layer (SSL) encryption for data transmission
- Secure servers and data storage
- Access controls and authentication
- Regular security assessments and updates
- Staff training on data protection
While we take security seriously, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your data.
13. Our Websites
This privacy policy applies to the following websites we own and operate:
- rbcollection.com
- sportseventstravel.co.uk
- icehotels.co.uk
- jordanholidays.co.uk
14. Links to Other Websites
Our websites may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. Please review their privacy policies before providing any personal information.
15. Children’s Privacy
Our services are not intended for children under 18. We do not knowingly collect personal data from children under 18 without parental consent. If you believe we have collected information from a child, please contact us immediately.
16. Changes to This Privacy Policy
We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will post any updates on this page and update the “Last Updated” date.
For significant changes, we may notify you by email or through a prominent notice on our website.
17. Contact Us
If you have any questions, concerns, or requests regarding this privacy policy or how we handle your personal data, please contact us:
Email: data@rbcollection.com
Post: Data Protection, RB Collection Ltd, 2 Boley Park Centre, Lichfield, Staffs WS14 9XU
Phone: 01543 258631
We aim to respond to all enquiries within 30 days.
RB Collection Ltd
Company Registration Number: 01862991
Registered Office: 2 Boley Park Centre, Lichfield, Staffs WS14 9XU