Privacy Policy

Last Updated: 15 October 2025

1. Introduction

RB Collection Ltd (trading as IceHotels.co.uk, Sports Events Travel, and Jordan Holidays) is committed to protecting your privacy and personal data. This privacy policy explains how we collect, use, store, and protect your personal information in accordance with UK data protection law.

2. Who We Are

Data Controller: RB Collection Ltd
Address: 2 Boley Park Centre, Lichfield, Staffs WS14 9XU
Email: data@rbcollection.com
Phone: 01543 258631

We are registered with the Information Commissioner’s Office (ICO), the UK’s data protection authority.

3. What Information We Collect

We may collect and process the following personal data about you:

Information You Provide to Us:

Information We Collect Automatically:

4. How We Use Your Information

We process your personal data for the following purposes and on the following legal bases:

Performance of Contract

To fulfil our contractual obligations to you, including:

Legitimate Interests

Where we have a legitimate business interest, including:

Legal Obligation

Where we are required by law to process your data, including:

Consent

Where you have given us specific consent, including:

5. Who We Share Your Information With

To provide your travel services, we need to share your personal data with:

Travel Service Providers:

Third-Party Service Providers:

Government Authorities:

Other Parties:

We require all third parties to respect the security of your data and treat it in accordance with the law. We only permit them to process your data for specified purposes and in accordance with our instructions.

6. International Transfers

Your personal data may be transferred to and stored in countries outside the United Kingdom, including destinations to which you are travelling.

When we transfer data internationally, we ensure appropriate safeguards are in place:

Some countries may not have data protection laws as comprehensive as those in the UK. However, we take steps to ensure your data receives adequate protection wherever it is processed.

7. Marketing Communications

With your consent, we may send you marketing communications about:

Your Rights:

We will not share your personal data with other companies for their own marketing purposes.

8. How Long We Keep Your Information

We retain your personal data only for as long as necessary for the purposes set out in this policy and to comply with our legal obligations.

Typical retention periods:

We will securely delete or anonymise your data when it is no longer needed.

9. Your Data Protection Rights

Under UK data protection law, you have the following rights:

  1. Right of access: Request a copy of your personal data
  2. Right to rectification: Correct inaccurate or incomplete data
  3. Right to erasure: Request deletion of your data in certain circumstances
  4. Right to restrict processing: Limit how we use your data in certain circumstances
  5. Right to data portability: Receive your data in a portable format
  6. Right to object: Object to processing based on legitimate interests or for direct marketing
  7. Right to withdraw consent: Where processing is based on consent
  8. Right not to be subject to automated decision-making: Including profiling (where applicable)

To exercise any of these rights, please contact us using the details in Section 2.

Please note: Some rights only apply in certain circumstances, and we may need to verify your identity before processing your request.

10. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

ICO Contact Details:
Website: www.ico.org.uk
Telephone: 0303 123 1113
Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

11. Cookies and Similar Technologies

Our websites use cookies and similar technologies to enhance your browsing experience and analyse website usage.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and track how you use the site.

Types of Cookies We Use:

Strictly Necessary Cookies (Always Active) These cookies are essential for the website to function and cannot be disabled. They include cookies that enable you to log in, make bookings, and use secure areas.

Performance/Analytics Cookies (Require Consent) These cookies collect information about how visitors use our website, helping us improve functionality and user experience. We use Google Analytics and similar services.

Functional Cookies (Require Consent) These cookies enable enhanced functionality and personalisation, such as remembering your preferences and settings.

Marketing/Targeting Cookies (Require Consent) These cookies track your browsing activity to deliver relevant advertisements and measure campaign effectiveness.

Managing Cookies

You can control and manage cookies through:

Please note: Disabling certain cookies may affect website functionality and prevent you from using some features.

Third-Party Cookies

Some cookies are placed by third-party services on our behalf. We do not control these cookies and recommend reviewing the privacy policies of these third parties.

12. Security

We implement appropriate technical and organisational measures to protect your personal data against:

These measures include:

While we take security seriously, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your data.

13. Our Websites

This privacy policy applies to the following websites we own and operate:

14. Links to Other Websites

Our websites may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. Please review their privacy policies before providing any personal information.

15. Children’s Privacy

Our services are not intended for children under 18. We do not knowingly collect personal data from children under 18 without parental consent. If you believe we have collected information from a child, please contact us immediately.

16. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will post any updates on this page and update the “Last Updated” date.

For significant changes, we may notify you by email or through a prominent notice on our website.

17. Contact Us

If you have any questions, concerns, or requests regarding this privacy policy or how we handle your personal data, please contact us:

Email: data@rbcollection.com
Post: Data Protection, RB Collection Ltd, 2 Boley Park Centre, Lichfield, Staffs WS14 9XU
Phone: 01543 258631

We aim to respond to all enquiries within 30 days.

RB Collection Ltd
Company Registration Number: 01862991
Registered Office: 2 Boley Park Centre, Lichfield, Staffs WS14 9XU

Zain Qazi profile picture
Posted on Google Google
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Great cruise, boat, taxi, hotel, meal (and more!) arrangements in Athens and Corfu. Oliver has this amazing ability to know what we would enjoy, which is why I've already booked my next trip with RB! To the Carribbean we go in November!! 🥳 Thanks Oliver and the entire team at RB!
Zain Qazi
Hilary Carroll profile picture
Posted on Google Google
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‘As usual, Sam at RB Collection arranged our recent Iceland/Scotland cruise with attention to every possible detail. He remembered what had worked for us previously and used that knowledge to enhance our experience. No question was too much trouble for either Sam or his colleague Clare. We would not consider anyone else for our holiday arrangements; RB Collection are truly superb!’
Hilary Carroll
Pandora Bahrami profile picture
Posted on Google Google
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Wonderful way to book a wonderful holiday. Such a personalised & attentive approach to helping us find the perfect family holiday! Couldn’t recommend more!!!
Pandora Bahrami
Katie May Medley profile picture
Posted on Google Google
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They found us the perfect hotel for our London stay. Exactly the right balance of perfect location, incredible breakfast and they really listened to what we wanted. I even had access to one of London best gyms included in the stay!
Katie May Medley
Janet Goodwin profile picture
Posted on Google Google
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RB Collections are a wonderful family run firm who welcome you into the family from the first holiday you book with them. My special thanks go to Clare who always ensures my booking runs smoothly and takes the stress out of the process of decisions by ‘knowing’ and implementing my preferences using information she has ascertained from previous bookings. I don’t have to remember…..Clare does it for me.
Janet Goodwin
Mike Boyden profile picture
Posted on Google Google
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Having just returned from a fantastic long weekend at Disneyland Paris, we had to leave a review for Sam and the team at RB Collection. They removed all the stress from organising the trip and ensured everything was in place for a truly memorable trip for all the family. We can’t thank them enough and we will certainly be back for future holidays. Our experience has been 10/10 👍🏻
Mike Boyden
Tom&Janet Marks profile picture
Posted on Google Google
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Just returned home from a wonderful holiday in Madeira arranged by Sam from RB Collection. Every detail from flights, hotel, transfers, recommended restaurants and "must to do's" was excellent and all documents arrived by post in good time for checking before departing on our holiday. Due to the weather, our journey was delayed by two days. However after contacting RB on the emergency number in the holiday package, all was sorted by the team - an upgraded hotel room at the same hotel, flight, transfers, taking away all the stress from ourselves and allowing us to enjoy our extra two days. One cannot put a price on a phone call and text messages when something unfortunate happens and you feel vulnerable. On our return, the excellent service has continued by Sam and colleagues who are now dealing with the necessary correspondence with the airline company. My husband and I and children at home who were concerned when we were stranded, cannot thank the team at RB enough for their support and professionalism and we are looking forward to many more holidays using the company. Tom & Janet
Tom&Janet Marks
David Page profile picture
Posted on Google Google
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We came to RB Collection with an idea of some of the places we wanted to visit in Rajasthan, India - and they made it all happen, expertly and efficiently. Oliver and Clare were a pleasure to deal with, sorting every aspect and adding their own ideas to really enhance this wonderful trip. They checked in while we were away to make sure everything was going well (which it was) and I knew they'd be on hand if we needed anything. Thank you!
David Page
Colin Scott profile picture
Posted on Google Google
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The purpose of this review isn't to confirm that our holiday was a 5 star experience (which it was, by the way) but it's a review to say that RB Collection's involvement in planning, booking and safety netting our holiday experiences has been truly 5 stars. Are people bothered if my wife and I had a great holiday - I suspect no...... Are people interested in the company that was instrumental in creating 5 star holidays - I suspect yes ......and so it's RB Collection's skills and involvement that get this 5 star rating. As a family we have booked our own holidays almost exclusively by ourselves for 35 years - until a year ago when we used RB Collection's services for the first time to book a holiday to the Ice Hotel in Sweden. We chose to book through them because we had no experience or knowledge of the Ice Hotel and their exclusive Ice Hotel Website was great. Their involvement made all the difference - in particular their personal commitment to making things work and since the first contact, they have been getting to know our travel "needs, wants and likes" more by each contact. Our next holiday was a Silversea Cruise - one that we could easily have booked ourselves, but RB's influence allowed us to save a significant (4 figure!) sum. Reason alone to recommend! Our third and most recent booking with RB was a safari which could not have been a better holiday experience. The reasons for this are as follows: 1. Up until raising the possibility, I knew nothing about safaris i.e. where to go / at what time of year / for how long etc. Within 72 hours of a discussion of a suggestion by me for a Tanzania trip (based on a google AI search), I was infinitely far better informed and after weighing up possibilities, we opted for a Kenyan trip to Amboselli and the Masai Mara. What a brilliant decision! 2. Whilst the travel options were perfect for our particular needs, RB's involvement to seamlessly arrange the multiple transfers on our journey came to the fore. This was particularly evident on coming back from Zanzibar (beach unwind) to Nairobi International, which would have presented a significant challenge had we opted for self booking, due to the (multiple) security & immigration stages. (Yes, of course - we would have negotiated the stages - we're grown ups - we can look after ourselves, but oh my. the loss of wasted heartbeats would have been significant!) Turns out that what was arranged for us was faster than "fast track" and I certainly became aware of lots of people looking enviously towards us and our safari representative as we whizzed by! 3. Photography is an important aspect of our holidays. Good photographic subjects / scenes are our means of ensuring that we're seeing good stuff, which - IMHO - is a main focus of a holiday. Our safari guides had been well briefed about my photography wishes and from the get-go, they discussed what we were looking for from our holiday and so every day we had a mutually planned itinerary for the wildlife that never disappointed. Our guides had been particularly selected from the briefing given by RB pre-travel to the safari people. In a nutshell, RB have changed our attitude to holidays and their associated experiences. In our time with them, we have undertaken holidays that we have never done before and we are now definitely thinking differently about what to do in the future. Add to this, the reassurance and safety net that travel agency booking confers and I think that RB Collection definitely deserves a 5 star review. By the way - we live distant to their location - all of our dealings have been by telephone and email so don't think you need to be locals to use their services.
Colin Scott
Linda Taylor profile picture
Posted on Google Google
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A big shout out for RB Collection ….they have done it again !!!! Made our World touring a pleasure AGAIN ….having done the cruising in various parts of the world …the Canada trip…..the India & Nepal trip…& just recently the Hongkong Australia New Zealand trip…it’s like being transported on a Dreamliner !every attention to detail from getting to the airport arriving at the destinations & being picked up & taken to the various types of accomadation ….Thanks Team RB & especially to Sam for this last one 🌴☀️😎
Linda Taylor