Why choose us...

We are very proud of our history dating back to 1936, and this year we celebrate 41 years of being based on Boley Park in Lichfield.

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We understand how important holidays are to our clients.  For over 40 years we have built up an award-winning business based around well travelled, highly trained travel experts.

We have previously won Silver in the Best Independent Travel Agent in the UK at the British Travel Awards, the Oscars of the travel industry, an accolade we are extremely proud of. Over the years we have also received awards for  Luxury Travel Agent of the Year, Small Central England Travel Agent of the Year as well as Small High Street Travel Agent of the Year in the UK.  We are very proud of our achievements and are looking forward to planning your next dream holiday. We are also proud to be an AITO Specialist Travel Agent, an exclusive club of the UK’s leading independent travel agents, read more here.

Our History
Travel is in our blood and the passion for holidays and exploring the world is as strong as it was back in 1936…The Broad family has been synonymous with travel since the late 1930’s when Alan’s father Ray Broad sold coach tickets in the back of his Father’s Ironmongers shop on Birmingham Road, Erdington. The company grew over the years to include Broads Travel Service, Tudor Travel and Concord Holidays.

Following Ray’s retirement in the 1970’s, Alan’s eldest brother Robert opened Robert Broad Travel in 1982 in Mere Green,  Sutton Coldfield. In 1985 Alan opened a Lichfield office on Boley Park where we are still located today. Robert sold off the Sutton Coldfield office when he retired in the 1990’s and Alan continued the family business with his son Oliver. Today, along with Nathan Collins our group of specialist travel brands falls under the name RB Collection. We are very very proud of our heritage and are now looking to the future with an award-winning team of travel experts who are passionate about creating unique, lifelong memories through specialist and luxury holidays around the world.

RB Collection also includes the online brand IceHotels.co.uk.

  • Independent honest advice from award-winning travel experts
  • Small friendly team offering personal service
  • Flexible tailor-made holidays
  • Holidays for all with zero discrimination
  • Broad family-owned & run company
  • ATOL protection from your carefully selected tour operator and ABTA protection from us

Meet the team

Nathan
Nathan Collins
Joint Managing Director

As a Father of two I know the trials and tribulations of arranging a family holiday, and often use this to assist young families to have create the perfect trips.

Favourite Destination:
Maldives

Meet Nathan
Oliver Broad
Oliver Broad
Joint Managing Director

My favourite trip was to the Galapagos Islands, a truly once in a lifetime treat!

Favourite Destination:
Galapagos Islands

Meet Oliver
Clare
Clare Buckley
Customer Support Manager

With a daughter myself I appreciate the needs a family when travelling. I look forward to passing this onto my clients when booking with us.

Favourite Destination:
Dubai

Meet Clare
Screenshot 2023-05-25 at 08.04.51
Kayleigh Hodson
Travel Consultant

Kayleigh joined us in December 2022 and has already established herself as an integral part of the team. Recently Kayleigh travelled to India for the first time touring Kerala in the south as well as Rome, Florence and Venice and is quickly establishing herself as our resident Italy expert!

Favourite Destination:
Italy

Meet Kayleigh
Samuel Cooper, RB Collection
Samuel Cooper
Senior Travel Consultant

Being well established in the travel industry, with a wealth of knowledge and careful eye for detail, I enjoy nothing better than planning some incredible holidays for my clients. 

Favourite Destination:
Costa Rica

Meet Samuel
Zain Qazi profile picture
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Great cruise, boat, taxi, hotel, meal (and more!) arrangements in Athens and Corfu. Oliver has this amazing ability to know what we would enjoy, which is why I've already booked my next trip with RB! To the Carribbean we go in November!! 🥳 Thanks Oliver and the entire team at RB!
Zain Qazi
Hilary Carroll profile picture
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‘As usual, Sam at RB Collection arranged our recent Iceland/Scotland cruise with attention to every possible detail. He remembered what had worked for us previously and used that knowledge to enhance our experience. No question was too much trouble for either Sam or his colleague Clare. We would not consider anyone else for our holiday arrangements; RB Collection are truly superb!’
Hilary Carroll
Pandora Bahrami profile picture
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Wonderful way to book a wonderful holiday. Such a personalised & attentive approach to helping us find the perfect family holiday! Couldn’t recommend more!!!
Pandora Bahrami
Katie May Medley profile picture
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They found us the perfect hotel for our London stay. Exactly the right balance of perfect location, incredible breakfast and they really listened to what we wanted. I even had access to one of London best gyms included in the stay!
Katie May Medley
Janet Goodwin profile picture
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RB Collections are a wonderful family run firm who welcome you into the family from the first holiday you book with them. My special thanks go to Clare who always ensures my booking runs smoothly and takes the stress out of the process of decisions by ‘knowing’ and implementing my preferences using information she has ascertained from previous bookings. I don’t have to remember…..Clare does it for me.
Janet Goodwin
Mike Boyden profile picture
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Having just returned from a fantastic long weekend at Disneyland Paris, we had to leave a review for Sam and the team at RB Collection. They removed all the stress from organising the trip and ensured everything was in place for a truly memorable trip for all the family. We can’t thank them enough and we will certainly be back for future holidays. Our experience has been 10/10 👍🏻
Mike Boyden
Tom&Janet Marks profile picture
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Just returned home from a wonderful holiday in Madeira arranged by Sam from RB Collection. Every detail from flights, hotel, transfers, recommended restaurants and "must to do's" was excellent and all documents arrived by post in good time for checking before departing on our holiday. Due to the weather, our journey was delayed by two days. However after contacting RB on the emergency number in the holiday package, all was sorted by the team - an upgraded hotel room at the same hotel, flight, transfers, taking away all the stress from ourselves and allowing us to enjoy our extra two days. One cannot put a price on a phone call and text messages when something unfortunate happens and you feel vulnerable. On our return, the excellent service has continued by Sam and colleagues who are now dealing with the necessary correspondence with the airline company. My husband and I and children at home who were concerned when we were stranded, cannot thank the team at RB enough for their support and professionalism and we are looking forward to many more holidays using the company. Tom & Janet
Tom&Janet Marks
David Page profile picture
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We came to RB Collection with an idea of some of the places we wanted to visit in Rajasthan, India - and they made it all happen, expertly and efficiently. Oliver and Clare were a pleasure to deal with, sorting every aspect and adding their own ideas to really enhance this wonderful trip. They checked in while we were away to make sure everything was going well (which it was) and I knew they'd be on hand if we needed anything. Thank you!
David Page
Colin Scott profile picture
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The purpose of this review isn't to confirm that our holiday was a 5 star experience (which it was, by the way) but it's a review to say that RB Collection's involvement in planning, booking and safety netting our holiday experiences has been truly 5 stars. Are people bothered if my wife and I had a great holiday - I suspect no...... Are people interested in the company that was instrumental in creating 5 star holidays - I suspect yes ......and so it's RB Collection's skills and involvement that get this 5 star rating. As a family we have booked our own holidays almost exclusively by ourselves for 35 years - until a year ago when we used RB Collection's services for the first time to book a holiday to the Ice Hotel in Sweden. We chose to book through them because we had no experience or knowledge of the Ice Hotel and their exclusive Ice Hotel Website was great. Their involvement made all the difference - in particular their personal commitment to making things work and since the first contact, they have been getting to know our travel "needs, wants and likes" more by each contact. Our next holiday was a Silversea Cruise - one that we could easily have booked ourselves, but RB's influence allowed us to save a significant (4 figure!) sum. Reason alone to recommend! Our third and most recent booking with RB was a safari which could not have been a better holiday experience. The reasons for this are as follows: 1. Up until raising the possibility, I knew nothing about safaris i.e. where to go / at what time of year / for how long etc. Within 72 hours of a discussion of a suggestion by me for a Tanzania trip (based on a google AI search), I was infinitely far better informed and after weighing up possibilities, we opted for a Kenyan trip to Amboselli and the Masai Mara. What a brilliant decision! 2. Whilst the travel options were perfect for our particular needs, RB's involvement to seamlessly arrange the multiple transfers on our journey came to the fore. This was particularly evident on coming back from Zanzibar (beach unwind) to Nairobi International, which would have presented a significant challenge had we opted for self booking, due to the (multiple) security & immigration stages. (Yes, of course - we would have negotiated the stages - we're grown ups - we can look after ourselves, but oh my. the loss of wasted heartbeats would have been significant!) Turns out that what was arranged for us was faster than "fast track" and I certainly became aware of lots of people looking enviously towards us and our safari representative as we whizzed by! 3. Photography is an important aspect of our holidays. Good photographic subjects / scenes are our means of ensuring that we're seeing good stuff, which - IMHO - is a main focus of a holiday. Our safari guides had been well briefed about my photography wishes and from the get-go, they discussed what we were looking for from our holiday and so every day we had a mutually planned itinerary for the wildlife that never disappointed. Our guides had been particularly selected from the briefing given by RB pre-travel to the safari people. In a nutshell, RB have changed our attitude to holidays and their associated experiences. In our time with them, we have undertaken holidays that we have never done before and we are now definitely thinking differently about what to do in the future. Add to this, the reassurance and safety net that travel agency booking confers and I think that RB Collection definitely deserves a 5 star review. By the way - we live distant to their location - all of our dealings have been by telephone and email so don't think you need to be locals to use their services.
Colin Scott
Linda Taylor profile picture
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A big shout out for RB Collection ….they have done it again !!!! Made our World touring a pleasure AGAIN ….having done the cruising in various parts of the world …the Canada trip…..the India & Nepal trip…& just recently the Hongkong Australia New Zealand trip…it’s like being transported on a Dreamliner !every attention to detail from getting to the airport arriving at the destinations & being picked up & taken to the various types of accomadation ….Thanks Team RB & especially to Sam for this last one 🌴☀️😎
Linda Taylor