Why choose us...

We are very proud of our history dating back to 1936, and this year we celebrate 38 years of being based on Boley Park in Lichfield.


We understand how important holidays are to our clients.  For nearly 35 years we have built up an award-winning business based around well travelled, highly trained travel experts.

In 2015 we won Silver in the Best Independent Travel Agent in the UK at the British Travel Awards, the Oscars of the travel industry, an accolade we are extremely proud of. Over the years we have also received awards for  Luxury Travel Agent of the Year, Small Central England Travel Agent of the Year as well as Small High Street Travel Agent of the Year in the UK.  We are very proud of our achievements and are looking forward to planning your next dream holiday. We are also proud to be an AITO Specialist Travel Agent, an exclusive club of the UK’s leading independent travel agents, read more here.

Our History
Travel is in our blood and the passion for holidays and exploring the world is as strong as it was back in 1936…The Broad family has been synonymous with travel since the late 1930’s when Alan’s father Ray Broad sold coach tickets in the back of his Father’s Ironmongers shop on Birmingham Road, Erdington. The company grew over the years to include Broads Travel Service, Tudor Travel and Concord Holidays.

Following Ray’s retirement in the 1970’s, Alan’s eldest brother Robert opened Robert Broad Travel in 1982 in Mere Green,  Sutton Coldfield. In 1985 Alan opened a Lichfield office on Boley Park where we are still located today. Robert sold off the Sutton Coldfield office when he retired in the 1990’s and Alan continued the family business with his son Oliver. Today, along with Nathan Collins our group of specialist travel brands falls under the name RB Collection. We are very very proud of our heritage and are now looking to the future with an award-winning team of travel experts who are passionate about creating unique, lifelong memories through specialist and luxury holidays around the world.

RB Collection also includes the online brands IceHotels.co.uk, Jordan Holidays & Sports Events Travel.

  • Independent honest advice from award-winning travel experts
  • Small friendly team offering personal service
  • Flexible tailor-made holidays
  • Holidays for all with zero discrimination
  • Broad family-owned & run company
  • ATOL protection from your carefully selected tour operator and ABTA protection from us

Meet the team

Alan Broad, RB Collection

I am very proud of our award-winning team and the business we have built up over the past 34 years.

Favourite Destination:
South Africa

Meet Alan
Nathan Collins
Joint Managing Director

As a Father of two I know the trials and tribulations of arranging a family holiday, and often use this to assist young families to have create the perfect trips.

Favourite Destination:

Meet Nathan
Oliver Broad
Joint Managing Director

My favourite trip was to the Galapagos Islands, a truly once in a lifetime treat!

Favourite Destination:
Galapagos Islands

Meet Oliver
Clare Buckley
Customer Support Executive

With a daughter myself I appreciate the needs a family when travelling. I look forward to passing this onto my clients when booking with us.

Favourite Destination:

Meet Clare
Screenshot 2023-05-25 at 08.04.51
Kayleigh Hodson
Travel Consultant

Kayleigh joined us in December 2022 and has already established herself as an integral part of the team. Recently Kayleigh enjoyed a few days in Cyprus visiting some of the luxury hotels we offer.

Meet Kayleigh