Oliver Broad
IceHotel, Sweden

Oliver reports from the Ice Hotel

Oliver Broad

RB Collection director Oliver Broad visits Sweden for the first time staying at one of the most famous hotels in the world, the Ice Hotel.

I always thought the idea of sleeping on ice is a strange concept, but it’s one that has sparked a huge interest among travellers and firmly put the small village of Jukkasjarvi in the north of Sweden on the map.

My journey began at Gatwick airport, where I flew with one of the new-generation budget airlines, Norwegian, which offers a very efficient service with free wi-fi onboard, and comfortable brand new aircraft. The flight via Stockholm was well timed and after our early morning departure we had arrived in Sweden for lunch. Our visit to the Ice Hotel was scheduled for our last two nights of our three-night break, our first stop would be the Aurora Sky Station in Abisko National Park, voted one of the best places in the world to see the northern lights by National Geographic.

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It wasn’t difficult to see why this is a great spot to see the natural phenomenon. Accessed only by chairlift, the Aurora Sky Station is a mountain post from where you can enjoy a specially prepared three-course traditional dinner, followed by a guided tour of the station and information about the northern lights. Later in the evening you are free to explore the mountainside while suited up to protect you from the freezing temperatures, in the hope that the lights will come out to play, and so they did! The lack of light pollution and elevated position make this a perfect place to see the lights, however patience is the key and you are allowed to stay until 1am to assist with the chance of sightings.

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I stayed for my first night at the nearby Björkliden Mountain Resort, which offers skiing and a range of other winter activities. The setting is stunning and when the sun came up we spent time simply sitting and gazing at the beautiful scenery before heading back towards the ice hotel. The drive took us alongside the Torne river, which was a good opportunity to see even more of Sweden’s beautiful scenery.

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With the first night over, it was time to visit the Ice Hotel. I have read so much about it that I was really intrigued as to whether it were all true. Can you really enjoy a good night’s sleep? Is the roof really not held up with a disguised frame? And can I really have a vodka cocktail from a glass made of ice? All would soon be revealed.

Everything is very well organised in true Scandinavian style, with warm snow suits and boots provided to ensure you don’t feel the cold. It was around -20C during our stay but you would only really feel it when the wind gets up, otherwise it was comfortable. Suited and booted, we toured the Ice Hotel building, led by a very knowledgeable guide who explained how and when the ice is ‘farmed’ from the River Torne in March, stored through the summer and then used to build the complex from October until it starts to open in mid December. Building was still going on while I was there and it was fascinating to see how they would use a frame to help create the shape, however their carefully created ‘snice’ (snow and ice!) would be sprayed on it to create a hard supporting structure for the building.

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This year they have built more than 60 rooms made of ice, many of them called ‘art suites’ which are all individually designed by ice artists from around the world. They are extremely different and it was simply amazing to see what could be created. The Ice Hotel is in a way a museum, open to day visitors until around 6pm, when it is closed to those lucky ones who have booked to sleep overnight, like I was about to do.

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Me, in one of the special art suites!

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One of the special art suite at Sweden’s famous Ice Hotel.

Another tour showed us the dos and don’ts of sleeping on ice, which was very handy to ensure a good night’s sleep. The sleeping bags were designed to withstand temperatures of under -20C and as the Ice Hotel is only around -5/-7C inside, they assured me one simple thermal layer followed by the sleeping bag inner and then the bag would suffice to keep me toasty warm.

You are free to enjoy the Ice Bar with an array of tasty vodka-based cocktails, or their indoor warm lounge area for as long as you like before collecting your sleeping bag and venturing off for your night on ice. One word of advice would be to follow their instructions to the T – they are the experts, after all.  Zipped up, nice and cosy, it was time to experience what so many had done before me. Quickly you feel your body shutting down into a very relaxed state and then slowly but surely, off you drift. A few people I spoke to the next day had the same feeling, the odd one not liking it at all but glad they had experienced it.

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Ice Bar at Sweden’s Ice Hotel.

Either way, nothing can compare to it and I was really pleased and proud to have survived! An early wake-up call with hot lingonberry juice was a warm welcome and it was time to get back to normal with a hot sauna.

The excitement in the room from fellow guests was apparent, all with a look of triumph on their faces as they realised what they had done…slept on ice! It still sounds a strange act, even now after I have done it, and it is hard to put into words the experience, but it is certainly one of the most unique and exciting things I have ever done and definitely something I can recommend.

In part two, read about the next 48 hours at the Ice Hotel including the exciting excursions and northern lights!

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Great cruise, boat, taxi, hotel, meal (and more!) arrangements in Athens and Corfu. Oliver has this amazing ability to know what we would enjoy, which is why I've already booked my next trip with RB! To the Carribbean we go in November!! 🥳 Thanks Oliver and the entire team at RB!
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‘As usual, Sam at RB Collection arranged our recent Iceland/Scotland cruise with attention to every possible detail. He remembered what had worked for us previously and used that knowledge to enhance our experience. No question was too much trouble for either Sam or his colleague Clare. We would not consider anyone else for our holiday arrangements; RB Collection are truly superb!’
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Wonderful way to book a wonderful holiday. Such a personalised & attentive approach to helping us find the perfect family holiday! Couldn’t recommend more!!!
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They found us the perfect hotel for our London stay. Exactly the right balance of perfect location, incredible breakfast and they really listened to what we wanted. I even had access to one of London best gyms included in the stay!
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RB Collections are a wonderful family run firm who welcome you into the family from the first holiday you book with them. My special thanks go to Clare who always ensures my booking runs smoothly and takes the stress out of the process of decisions by ‘knowing’ and implementing my preferences using information she has ascertained from previous bookings. I don’t have to remember…..Clare does it for me.
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Having just returned from a fantastic long weekend at Disneyland Paris, we had to leave a review for Sam and the team at RB Collection. They removed all the stress from organising the trip and ensured everything was in place for a truly memorable trip for all the family. We can’t thank them enough and we will certainly be back for future holidays. Our experience has been 10/10 👍🏻
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Just returned home from a wonderful holiday in Madeira arranged by Sam from RB Collection. Every detail from flights, hotel, transfers, recommended restaurants and "must to do's" was excellent and all documents arrived by post in good time for checking before departing on our holiday. Due to the weather, our journey was delayed by two days. However after contacting RB on the emergency number in the holiday package, all was sorted by the team - an upgraded hotel room at the same hotel, flight, transfers, taking away all the stress from ourselves and allowing us to enjoy our extra two days. One cannot put a price on a phone call and text messages when something unfortunate happens and you feel vulnerable. On our return, the excellent service has continued by Sam and colleagues who are now dealing with the necessary correspondence with the airline company. My husband and I and children at home who were concerned when we were stranded, cannot thank the team at RB enough for their support and professionalism and we are looking forward to many more holidays using the company. Tom & Janet
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We came to RB Collection with an idea of some of the places we wanted to visit in Rajasthan, India - and they made it all happen, expertly and efficiently. Oliver and Clare were a pleasure to deal with, sorting every aspect and adding their own ideas to really enhance this wonderful trip. They checked in while we were away to make sure everything was going well (which it was) and I knew they'd be on hand if we needed anything. Thank you!
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The purpose of this review isn't to confirm that our holiday was a 5 star experience (which it was, by the way) but it's a review to say that RB Collection's involvement in planning, booking and safety netting our holiday experiences has been truly 5 stars. Are people bothered if my wife and I had a great holiday - I suspect no...... Are people interested in the company that was instrumental in creating 5 star holidays - I suspect yes ......and so it's RB Collection's skills and involvement that get this 5 star rating. As a family we have booked our own holidays almost exclusively by ourselves for 35 years - until a year ago when we used RB Collection's services for the first time to book a holiday to the Ice Hotel in Sweden. We chose to book through them because we had no experience or knowledge of the Ice Hotel and their exclusive Ice Hotel Website was great. Their involvement made all the difference - in particular their personal commitment to making things work and since the first contact, they have been getting to know our travel "needs, wants and likes" more by each contact. Our next holiday was a Silversea Cruise - one that we could easily have booked ourselves, but RB's influence allowed us to save a significant (4 figure!) sum. Reason alone to recommend! Our third and most recent booking with RB was a safari which could not have been a better holiday experience. The reasons for this are as follows: 1. Up until raising the possibility, I knew nothing about safaris i.e. where to go / at what time of year / for how long etc. Within 72 hours of a discussion of a suggestion by me for a Tanzania trip (based on a google AI search), I was infinitely far better informed and after weighing up possibilities, we opted for a Kenyan trip to Amboselli and the Masai Mara. What a brilliant decision! 2. Whilst the travel options were perfect for our particular needs, RB's involvement to seamlessly arrange the multiple transfers on our journey came to the fore. This was particularly evident on coming back from Zanzibar (beach unwind) to Nairobi International, which would have presented a significant challenge had we opted for self booking, due to the (multiple) security & immigration stages. (Yes, of course - we would have negotiated the stages - we're grown ups - we can look after ourselves, but oh my. the loss of wasted heartbeats would have been significant!) Turns out that what was arranged for us was faster than "fast track" and I certainly became aware of lots of people looking enviously towards us and our safari representative as we whizzed by! 3. Photography is an important aspect of our holidays. Good photographic subjects / scenes are our means of ensuring that we're seeing good stuff, which - IMHO - is a main focus of a holiday. Our safari guides had been well briefed about my photography wishes and from the get-go, they discussed what we were looking for from our holiday and so every day we had a mutually planned itinerary for the wildlife that never disappointed. Our guides had been particularly selected from the briefing given by RB pre-travel to the safari people. In a nutshell, RB have changed our attitude to holidays and their associated experiences. In our time with them, we have undertaken holidays that we have never done before and we are now definitely thinking differently about what to do in the future. Add to this, the reassurance and safety net that travel agency booking confers and I think that RB Collection definitely deserves a 5 star review. By the way - we live distant to their location - all of our dealings have been by telephone and email so don't think you need to be locals to use their services.
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A big shout out for RB Collection ….they have done it again !!!! Made our World touring a pleasure AGAIN ….having done the cruising in various parts of the world …the Canada trip…..the India & Nepal trip…& just recently the Hongkong Australia New Zealand trip…it’s like being transported on a Dreamliner !every attention to detail from getting to the airport arriving at the destinations & being picked up & taken to the various types of accomadation ….Thanks Team RB & especially to Sam for this last one 🌴☀️😎
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